06 August 2004
The program of advertising the Maldives
on CNN has begun on 1 of this August, as
part of the Maldives Tourism Promotion
Board’s agenda for this year on advertising
the Maldives globally.
Maldives Tourism Board said that CNN would
be showing a 30 second advertisement on
the Maldives as well as Maldivian Sights
and Sounds. The advertisements have been
telecast from 1 of this month, but the
sights and sounds program would first air
on the 7th of this month. Both the advertisement
and the program would run until the end
of September.
The advertisements would be aired on CNN
Europe 154 times, CNN Asia 136 times and
CNN South Asia 136 times. The Sights and
Sounds of Maldives would be aired on CNN
Europe 108 times, 102 times on CNN Asia
and 102 times on CNN South Asia.
Tourism Promotion Board said that the
advertisements were being shown on CNN
as work has now been started on expanding
the Maldivian tourism, and these advertisements
would certainly help achieve that goal.
Tourist arrivals to the Maldives increased
15.5 this year compared to last year.
|
